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Product Marketing Manager

PlayFirst is an innovative entertainment company that makes games appealing to everyone. We create engaging story worlds that capture imaginations and we make those experiences available everywhere consumers want to play. PlayFirst teams create outstanding games, then we bring those games to life across popular platforms worldwide including PC, Mac, mobile, handheld, and console. The company's portfolio includes world-renowned titles, such as Diner Dash®, Wedding Dash™, Chocolatier™, and Dream Chronicles™. PlayFirst games are available in major retailers and on more than 500 sites in 20 languages.

Founded in 2004 by veterans of Internet portals, traditional games publishers, entertainment software, and technology firms, PlayFirst is funded by Mayfield Fund, Trinity Ventures, Rustic Canyon Partners and DCM. PlayFirst, Inc is headquartered in downtown San Francisco. For more information, visit www.playfirst.com.

Job Description:

The Product Marketing Manager is a dynamic individual with excellent interpersonal skills and a proven history in driving engagement and acquisition campaigns for a website. This individual will develop programs to drive new customer acquisition, conversion and retention at PlayFirst. This position is ideal for the candidate looking to take on more responsibility and career advancement. You will report to the Director of Marketing.

Responsibilities:

  • Drive CRM strategies, site segmentation and email marketing through data-based analyses.
  • Drive traffic and revenue for our site and new game launches by managing and implementing several key marketing programs (newsletters, trigger emails, site flows, etc.)
  • Examine customer segments to determine key drivers for Customer Lifetime Value (from acquisition to retention across all types of customer contact – newsletter, community communication, etc.)
  • Optimize marketing programs based on ROI and customer lifetime value.
  • Guide marketing strategy/initiatives based on current marketing programs and tests.
  • Trouble-shoot existing report discrepancies and database inaccuracies as you will be a liaison between IT/Operations, Engineering and Marketing.

Requirements:

  • 4-7 years of marketing experience.
  • Hands-on online marketing experience, including managing and tracking marketing campaigns (trigger emails, newsletters, landing pages, A/B testing of marketing programs and managing & tracking of promotions and discounts).
  • Proven ability to drive data-driven strategy and results.
  • Strong analytical skills; experience with Microsoft Excel and/or Access, and familiarity with other productivity applications. Comfort with SQL strongly preferred but not necessary.
  • Detail-oriented with strong project and people management skills and a high sense of accountability and integrity.
  • Organized self starter with a can-do attitude and an entrepreneurial spirit.
  • Strong communication skills and team-orientation.
  • Four year college degree with strong computer skills.

Preferred:

  • Consumer-facing products background
  • Experience in the casual games industry
  • MBA Preferred

Benefits:

Core benefits include: health, dental, vision, life/disability, flexible spending accounts, 401(k) and stock options. PlayFirst is located in the heart of the financial district / SOMA (2 blocks from BART) and offers great fringe benefits, including generous paid time off, 10 company holidays, yoga, chair massage, snacks, refreshments, and company-wide "playdates" to test each of our games during the development process.

Salary and level to be determined by experience and education

To apply for this position, please email your resume in a standard Word or PDF document to jobs@playfirst.com and please include the exact job title in the subject line as above.